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Childhood Unlimited: Parenting Beyond The Gender Bias

1 review

This book is written by Virginia Mendez, the founder of The Feminist Shop. 



"Raising your child beyond the limitations placed on them by perceptions of gender is an uphill battle.

If you don’t know where to begin, Childhood Unlimited is a great place to start. From unpacking the presence of stereotypes that dominate children’s films, shows and books, to choosing fun and stimulating toys without falling into the pink or blue trap, Virginia Mendez has created an accessible, relatable, achievable guide that will make the whole process much less daunting.

The practical, real-world advice in this book is backed up by interviews with some of the best thought-leaders from the fields of neuroscience, psychology, education and the arts. Their insights, and the simple steps set out here, will inspire you to look at the world in a critical, creative and empowered way – and to help your child to do the same.

Free from the restraints of gender stereotypes, you will start your child on a journey to reach their true potential – with this book as your launchpad."


  • "If every carer, parent, and teacher read this book and truly applied its principles in educating children, we can end gender discrimination within a generation."Farida D., author of THE LIST OF SHIT THAT MADE ME A FEMINIST
  • "At last! A thoughtful, thought-provoking and hugely practical guide for those wishing to fight against gender bombardment, to challenge gender stereotypes, to arm the world [especially the next generation] against the stifling power of age-old beliefs about sex and gender. Not just invaluable how-to and what-next guides, but inspiring discussions about why it matters - for girls, for boys, for trans kids. A wonderful balance between accessible summaries of current research and genuinely useful tips on what to do about it all."  Professor Gina Rippon, author of 'The Gendered Brain'
  • "Raising your child free from gender stereotypes seems to be almost impossible, even in 2022! But for those of us who would like give our kids permission to play outside the limits of pink and blue, this ambitious book offers valuable insight. Virginia has combined personal experience and practical advice with academic research and expert interviews to explore the topic from a fresh perspective." Aileen Barratt, @tindertranslators
  • "If you've ever questioned gender reveal parties or the 'pink or blue' divide, Childhood Unlimited is the book you'll want to share with all of your children's friends, grandparents, teachers, and caregivers. Virginia shares critical concepts about the impact of gender stereotypes upon our children's future aspirations and goals (a serious topic, certainly) in a conversational and friendly tone. If you care about gender equality for the next generation, pull up a chair as Virginia takes you on a journey filled with practical tips plus a few laughs." Catherine Bailey, Founder, 'Think or Blue'
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Filter Reviews:
    Nicola W.
    United Kingdom
    I recommend this product

    Immensely powerful book

    This book is written in such an accessible way. It’s put into words so many things I have wanted to say but didn’t know how. I’ve always been an advocate for challenging stereotypes, particularly with the young people I work with.This text has provided me with both assurance and helped me to further challenge my own thinking. I think every educator and parent (and producer of children’s literature and clothing!) should read ‘Childhood Unlimited’. Brilliantly written Virginia- can’t wait to dive into whatever you write next.